What’s the difference between Full Service Design and E-Design (Virtual Design)?


Hi friends! Have you thought about hiring Dwell & Oak and curious to know the difference between full service design and e-design (or virtual design)?

To put it simply, the first few steps are the same steps and I approach each project, e-design and full service design with the same exact due diligence and thought process.

Full Service: “I do everything for you”

Virtual Design: “Here’s the master design plan with shoppable links for you to order and execute”

The major difference are the last few steps of ordering, implementation and styling which I include for full service clients. With e-design, I create a master design plan for you which you implement and order/execute yourself. With e-design, I do not step foot inside your home but I do not need to (I mean, unless you want to pay for my flight and 5-star hotel *wink wink* then I will gladly come visit you!)

Here is a side-by-side comparison of the main services we offer:


full service design vs virtual (edesign)

Full Service Design

For full service design, we require a minimum furniture spend of $15,000 and our design fees for example, start at $5,000 for a living room. Full Service Design is from start to finish in any design project!  Dwell & Oak pairs “coastal modern” or “classic modern” design to create fresh and livable spaces. We work closely with our clients, and find that establishing a trustworthy relationship is the first step to a great design process.  We want our clients to feel confident when they hire us, and know that we will create a space that far exceeds their expectations.  From start to finish, we design your space, order your items, and install!  We love giving our clients that “HGTV moment!”

full service interior design

Our turnkey design begins with a $399, 1.5-hour home consultation. We take a tour of your home and discuss your vision for each space. You may choose to have Dwell & Oak assist you with the next steps, or embrace our ideas and complete your vision. It’s up to you. In the end, you’ll receive a report of recommendations and a project proposal. The timeline for a full service projects can range from 4 months-1 year depending on the scope of the project.

What is the process for Full Service Design?


After you submit your design form we schedule a complementary discovery phone call to discuss budget, vision and timeline. We then schedule a ($399) 1.5 hour on-site consultation to understand more about your style, take measurements and dream about your new space.


Our design team works within your budget to compile a shopping list and visual design board of items that we believe will solve your design challenge. After designs are completed, we meet to present the design board, shopping list and discuss any edits or revisions you’d like made before we finalize and shop. Our goal is to design a space that you are thrilled about, which includes two rounds of revisions. Additional revisions are a nominal fee.


Ordering items from the shopping list can be a daunting task, so we take care of that for you! We track, receive and store your items until our scheduled installation day.


This is where the magic happens. We bring in our team to transform your space and style it to perfection. This is our favorite part of the design process!


Frequently Asked Questions for Full Service Design

Q. What about the Furniture assembly and installing lighting, curtain rods, art, shelving, etc.?
We have a trusted handyman that we bring along with us on install day. His work on install day will be billed at an hourly rate and invoiced separately.


Q. Do you mark up products and merchandise from vendors? Can I buy my own stuff? Can I give you a coupon? What if it’s on sale? 
All great questions! We have relationships with a few of our vendors and do receive a kickback from products purchased. This being said, we do not additionally mark up any of the products, but simply charge the posted retail price. This also means that we do not honor coupons or sale prices.


Q. Can you incorporate some of my own furniture?
Yes! Absolutely.


Q. Who are your vendors? Where do you do your shopping?
We do our best to shop exclusive high-quality trade vendors for fur furniture and sometimes retailers such as Maiden Home, Crate & Barrel, Rejuvenation, West Elm, Potterybarn, Target, Restoration Hardware, and more.


Q. How do we pay for product?
You may pay via check or bank transfer and once we receive your payment and it clears, we order your product! Occasionally items may be back ordered or out of stock and so we do our best to improvise as go and check with you before final decisions are made.


Q. When you post on social-media, will people know it’s my space? 
If you grant us permission to post photos on social media from your space and use them in our portfolio, we always respect your privacy. We delegate a specific name to each project which helps describe the style of the space while protecting your identity.




E-Design (Virtual Design) Services

We get so many questions on our virtual design services, the process, prices & more.For E-Design, we don’t have a required minimum furniture spend as we work with your budget, but we strongly recommend investing in at least $8,500 per room.

We deliver everything you need in one neat little package using our design program, DesignFiles. The Dwell & Oak design team works with you to create a digital design board and shopping list with links, then we turn it over to you to order and install!

Here’s whats included:

  • 10 hours dedicated to your project
  • In depth questionnaire
  • 15-Minute Discovery Call
  • Unlimited conversations for 30 days & 2 rounds of revisions
  • If applicable, a floor plan and room layout guidance
  • 2D Design Board
  • Clickable Shopping list
  • Installation guidance

Who are your vendors? Where do you do your shopping?
For our virtual (edesign) clients, we enjoy shopping at Maiden Home, CB2, Crate & Barrel, Rejuvenation, West Elm, Pottery Barn and more.


We are with you every step of the way from design to install (for example, you need to text or call us because you need to know how high to hang the art and curtains we sourced for you?) We got you!

We hope you find this blog post helpful. What other questions do you have for us?

Read more: How much will it cost to decorate my house?

with love,
Jennifer Ma